We are presenting on “Brand Me” up on the Gold Coast next week, and is my wont, I have been doing some research. I came across a blog The Buzz Machine (click on the link above) - which does not have anything to do with branding per se, but made a very interesting observation.
I quote [...]
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Which is the preferred result?Tom Peters (http://www.tompeters.com/archives.php?date=200706) reckons it is innovation that rocks the world. I agree that it rocks, but he trades it off against the notion of ‘Built to Last’ - another seminal publication.I disagree with the master: Survival (lasting a long time) is the ultimate testament to ongoing ingenuity and [...]
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Core competency? Benchmark? Key issues? Sustainability?
Ask any manager and they will explain what these words mean. To the uninitiated it is buzzwords. To the literati, it is a modern day plight that will destroy the English language.
X wrote The Death of Language. Y wrote. Weaselwords. Hundreds and hundreds of pages devoted to slagging management-speak. [...]
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As part of the research that I am doing on a book that I am writing, I get to interview some really successful entrepreneurs. Today I conducted an interview at which I actually got a perspective on a very old concept - delegation - that I had never thought of. (Those of you who know [...]
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This is a first for me- I am just going to promote another website. The quotes below are from a manifesto called “The Hughtrain” - a play on the original Cluetrain.
Quote 1: Why did I leave the big world of corporations and Amex cards…
The big city is an anachronism. All those skyscrapers, architecturally impressive as [...]
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Read an article the other day (somewhere) that the war for talent is hotting up (again?). It makes sense in Australia where unemployment is just on 4% - a 30-year low.
Being a newly minted entrepreneur – in Aus at least – I wonder about that. How and where will I find good people? People who [...]
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I have had cause recently to contemplate what constitutes a toxic workplace – and in particular which factor is the biggest driver of creating such a workplace. There are many obvious contenders, but I’ll reference the front runners only:
Highly politicised
Politics (of the corporate kind) is often seen to be and made to be ‘bad’, but [...]
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Drove my son to the football training yesterday. As we passed a bus, he asked me whether they earned a lot of money.“About $20 per hour”, I ventured. He was impressed. (He is 9.) I then proceeded to tell him that it wasn’t that much - not with a mortgage and such. Then came the [...]
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As an entrepreneur/ consultant/ author, you are always interested in finding a new angle to write about. As a free tool, I have created a marketing buzz-generator – for all to use…
Pick-and-Mix one word from each of these tables, combine…. and off you go:
Integrated
Brand
System
Connected
Market(ing)
Solution
Authentic
Customer
Theory
Sustainable
Consumer
Framework
Collaborative
Value
Platform
Dynamic
Communications
Proposition
Strategic
Community
Outcome(s)
(Just don’t expect me to buy the book L )
http://drcontrarian.blogspot.com/
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The last word about Marketing
I am one of those people you see in the bookshops, browsing through magazines and books. (The kind of people that annoy even me.) There are a number of reasons why I do this, and it isn’t about money. I find ‘topical’ magazines to offer very little value, but like an [...]
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