Sorry - source unknown.
http://drcontrarian.blogspot.com/
Filed under: General | 1 Comment »
On time, all the time
Posted on 27 October 2007 by retailsmart
Feel.Buy.Think
Posted on 25 October 2007 by retailsmart
There is a common ‘quote’ about being proactive that someone came up with:Ready. Fire. Aim.The general idea is that success often depends on taking action before you have thought about it (aim).
It made me think about how people decide. (I know, I don’t understand how my own mind made the jump either.)
Consumer decision making [...]
Filed under: Marketing, Selling | No Comments »
IT v.s. NOT
Posted on 23 October 2007 by retailsmart
What’s not…
I read a piece today that made me think about the difference and the impact of what is and what is not. The author draws a parallel between a style guide and a menu.
‘A manual of style () and a menu share one important point in common: both impose limitations. The word “menu” is [...]
Filed under: Marketing | No Comments »
Will new media win the war for the minds of us?
Posted on 16 October 2007 by retailsmart
Let’s think about the future of the prevailing media model for a moment:
Fact: The model is that content is controlled by the broadcaster.
Fact: The broadcast is largely paid for by advertising
Fact: Media channels are fragmenting.
The emerging media model (for better of for worse)
User generated content (albeit by random, unverifiable, unknown, untrained individuals)
Cheaper & [...]
Filed under: Future | 3 Comments »
Emotional Marketing: See the Future
Posted on 6 October 2007 by retailsmart
http://drcontrarian.blogspot.com/
Filed under: Marketing | No Comments »
Two quotes
Posted on 6 October 2007 by retailsmart
Mandossian: ” The only marketing genius is the customer.”
Price: “Every cent spent on marketing activities is an admission of failure.”
http://drcontrarian.blogspot.com/
Filed under: Management, Marketing | No Comments »
Qualitative Research
Posted on 6 October 2007 by retailsmart
A psychologist is giving the ink blot test (Rorschach) to a new patient.
He holds up the first ink blot and says “What might this be?”
The patient instantaneously blurts out “Sex! That’s a picture of sex for sure!”
Then he holds up the 2nd ink blot, and before she can even ask, the patient says “Sex [...]
Filed under: Marketing, Research | No Comments »
