Filed under: Marketing | No Comments »
Retail Advertising TVC- Kohl’s 08
Posted on 30 March 2008 by retailsmart
Filed under: General, Marketing | No Comments »
Six Sneaky Pricing Strategies for Supermarkets
Posted on 26 March 2008 by retailsmart
Make it difficult to compare weights/sizes. Similar products will be sold in differing weights making it hard to compare prices. $1.29 per kg for loose carrots may not seem much. How about $4.39 for 300g of crisp baby carrots in a sealed pack? As the weight of one is given in grams and the other [...]
Filed under: Marketing, Retail Operations, Selling | 2 Comments »
Channel Integration
Posted on 20 March 2008 by retailsmart
The Direct Marketing Association (DMA) released their “Channel Integration and Benchmarks in the Retail Industry” report. I have taken the liberty of turning their findings into a checklist. (Don’t we all just love checklists?).
Score your business on EACH of the ‘strategic implications’ listed in the middle column, by writing YES/ NO - and then read [...]
Filed under: Future, General, Retail Operations, Strategy | No Comments »
Retail Strategy - The Starbucks Way
Posted on 20 March 2008 by retailsmart
The new retail strategy (2008+) for Starbucks comprises the following 6 initiatives:
1 | New Espresso Machines
Product development & technology upgrades
2 | Ethically-Sourced Coffees
Societal marketing & responsiveness to key target markets
3 | A Social Media Strategy
Innovation and adoption of new communications/ engagement platforms.
(See this post about 100% free loyalty program)
4 | A Customer Rewards Program
Great [...]
Filed under: Customer Service, Management, Strategy | No Comments »
Tom Peters on Lessons from the writing of the US Constitution
Posted on 19 March 2008 by retailsmart
Tom Peters published a note (62 pages) today – and in it he, amongst other things, highlights the lessons learned from the process of writing the US constitution.
Lessons from the summer of 1787:
Show up!!!!!!!!!!!!
Keep showing up!!
Control the process through indirect actions, like doing first drafts, writing minutes.
Remember the social graces—your emotional “presentation of self” [...]
Filed under: General, Management | 1 Comment »
Doing vs Thinking
Posted on 16 March 2008 by retailsmart
I am part of a raft of people who are going to contribute towards a book that will be published soon (with all proceeds to Variety, the charity). The topic I have chosen to write on is: The difference between thinking & doing. (I will tell you more about that very soon…)
And dear readers & [...]
Filed under: General, Management, People, Productivity | 1 Comment »
Extreme customer service
Posted on 12 March 2008 by retailsmart
We conduct retail training sessions in Wollongong and Nowra which necessitates an overnight stay in a motel. I was fortunate to discover what has now become one of my favourite places in Wollongong. Usually – at 8 pm, I am not in the mood for a heavy dinner, but one night, after a particularly grueling [...]
Filed under: Customer Service, Marketing, People, Retail Operations | 2 Comments »
Hello Network
Posted on 11 March 2008 by retailsmart
This is a message from Moonyeen to Network Outdoor. Playing around with some cool new tools… And all other readers can just browse along and enjoy the rest of the site
Filed under: General, Management | No Comments »
Death of discounting
Posted on 1 March 2008 by retailsmart
A few truisms about PRICE are in order:
Nobody likes to have to or indeed wants to buy the ‘cheapest’ – and for a wide range of products, consumers actively avoid the ‘cheapest’.
Continuous discounting has the effect of raising customer expectations for even bigger discounts in the future. (Weber’s law about perceptual thresholds apply.)
When given an [...]
Filed under: Customer Service, Finance, General, Marketing, Risk Management, Selling, Strategy | 1 Comment »
