RetailSmart

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This is the full list of sales promotions that I can think of. The list is old; and the success of the promotion lies in:

1. The quality of the idea.
2. The execution of the promotional mechanics.
3. The timing.
4. The relevance to the target market.

I thought it is a good idea to run through the list and see if there is anything you haven’t thought of. Remember that just because we are tired of a promotion, doesn’t mean that the customer is.

Consumer Promotions

• Value adds (like free delivery, free blow dry)
• Trade-Ins
• Taste Tests
• Premium Items
• Money Refunds/Rebates/ Cash backs
• Loyalty Programs (Points to redeem on incentives)
• Joint promotions (with buddy retailer/ alliance partner)
• Gift Vouchers
• Free samples
• Free gifts
• Finance deals
• Discounted prices (Cents-off Offer)
• Demonstrations (non-food ‘taste tests’)
• Coupons
• Consumer Contests and Sweepstakes
• Celebrity endorsement (signatures)
• Cause-related and fair-trade connections
• Buy-One-Get-One-Free (BOGOF)

Anyone add anything?

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