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Are you a judge?

17 April 2009 · 4 Comments

In April 09 this video (click on the image) became a phenomenon on YouTube.

The lessons for all of us are OBVIOUS.

  1. Do you judge people when they walk into your store?
  2. Do you decide how well you will serve them based on their appearance?
  3. Do you make the decision to recruit someone after the second question? (Hello Virgin Airlines…)
  4. In fact, is the interview a realistic tool for (pre-)judging performance AT ALL?

If this brings a tear to your eye, then it is because we have silently admitted our guilt.

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Categories: Branding · Customer Service · General
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4 responses so far ↓

  • Joe // 17 April 2009 at 11:30 am

    Points 1 & 2 are vaild, but as for 4, of course we judge people during an interview. How can you avoid it? It’s the reason that people are placed on probationary periods when they start work.

  • retailsmart // 17 April 2009 at 11:34 am

    Yes, we do it, but the fact that we still need probation anyway means that it does not really work all that well, right :-)

  • Gavin Heaton // 17 April 2009 at 2:49 pm

    I can *generally* tell whether I am going to hire someone as they walk into the room. I always hire for fit – training and experience I can give them, but they have to be the “right” person/personality.

  • retailsmart // 17 April 2009 at 2:53 pm

    So would you have hired Susan as a singer in your band?

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