Visual Merchandising: Using Colour (post 7 of 12)

Your brand plays an important role here in colour choice, but don’t stare yourself blind against the colours contained in your logo – these are not necessarily the right colours to sell merchandise.
Intense colour goes with seasonal merchandise or features.
Primary colour background usually indicates:
- Seasonal Promotion
- Fast Moving Goods Area
- Walk-through Zone
Stores that sell basics should have a background of neutral colours – greys and tans.
Neutral colours are correct for stimulation of living situations such as furniture and homeware.
Customers spend longer in areas decorated with earth tones ranging from warm greys or burgundies
Background colours must not clash with merchandise colours – but may effectively contrast the merchandise.
Gloss paint conveys cheapness – matt paint conveys quality.
Get yourself a colour wheel and learn how to use it.

Categories: Design & Display · Merchandising

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