The first two metres of a specialty shop is the most important – the platinum zone so to speak. This includes the windows of course, but for the purposes of this post. I’ll focus only on the interior.
Devote a percentage of space to allow the customer to enter and feel [...]
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This image from a shop window in Sydney. So far the opinions are divided about the suitability of the ‘theme’ or concept. This in the light of the recent debate about the ’sexualisation of children’ in Australia.
I reckon it works. Don’t know if it worked for the retailer?
Filed under: Design & Display, Marketing, People, Retail Operations | 2 Comments »
RED: warmth, love, anger, danger, boldness, excitement, speed, strength, determination, desire, courage ORANGE: cheerfulness, low cost, affordability, enthusiasm, stimulation, creativity YELLOW: attention-grabbing, comfort, liveliness, cowardliness, hunger, optimism, overwhelm, Summer, comfort, liveliness, intellect, happiness, energy GREEN: durability, reliability, environmental, luxurious, optimism, well-being, nature, calm, relaxation, Spring, safety, honesty, optimism, harmony, freshness BLUE: peace, professionalism, loyalty, reliability, [...]
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Sine qua non: Latin for ‘an indispensable condition’
I obsess constantly about what it would take to make a retail business successful. The magic bullet, or if not bullet, at least a list of key success factors. Ten would be nice number. Or twelve. Maybe even seven.
I have made the list(s), and re-hashed it countless times. [...]
Filed under: Customer Service, Design & Display, Future, General, Management, Marketing, People, Retail Operations, Selling, Strategy | 1 Comment »
