One promotional idea

One little freebie promotion from the vault for you to try out. (We don’t have to wait for Christmas to get into the spirit of giving, right?)
Concept: Buy two matching puzzles. The size of the puzzle depends on how many customers you have on your mailing list. (You do have a mailing list right?). If [...]

The Oldest Retail Disease

Image via Wikipedia

The Oldest Retail Disease is RTD.
There is an area of the brain called the ‘nucleus accumbens’ – or to use the plain English version, the craving spot. This is the spot that literally ‘lights up’ when (for instance a smoker feels the craving to light up.)
Most people would know that intuitively or believe [...]

Is Google becoming more like Microsoft?

What exactly are my options here?

Converse, Cooperate, Care

As of today, the second edition of The Age of Conversation has been launched. It is an amazing story about a group of evangelists (some more hardcore than others) who have embraced the social media platform (Web 2.0), and decided to walk the talk and use the web to converse, to cooperate and to [...]

That thing called vision

Image via Wikipedia

I am intrigued by the notion of having a vision. It seems to be universally admired and often the first (if not only) criterion mentioned when discussing leadership.
What is the difference between a vision and a dream? Vision and fantasy? Vision and a point of view?
But more importantly, what is the trick in [...]

How big is big?

Image via Wikipedia

I have lifted this from a Berkeley University Study. Best read slowly, thoughtfully
Kilobyte (KB)
1,000 bytes OR 103bytes
2 Kilobytes: A Typewritten page.
100 Kilobytes: A low-resolution photograph.

Megabyte (MB)
1,000,000 bytes OR 106 bytes
1 Megabyte: A small novel OR a 3.5 inch floppy disk.
2 Megabytes: A high-resolution photograph.
5 Megabytes: The complete works of Shakespeare.
10 [...]

Identify the pain

How to sell to someone in the retail environment then? (Read other entries in the series by reading previous posts on this blog.)

It is very easy to SAY one must identify the needs of a customer, but it is rather more difficult to do, because whilst attempting to identify a need, one should simultaneously develop [...]

Perspicacity

This is floating around the internet - no idea if it is really true, it redefines perspicacity, don’t you think? (Check out the date.)
“If the American people ever allow private banks to control the issue of their currency, first by inflation and then by deflation, the banks and corporations that will grow up around them [...]

Getting to know me


Graduation Day Party- Uncle Pete’s - Nowra