This is lifted directly from the great man’s very latest presentation.
I share because the only two marketers I concur with more than 90% of the time are Tom Peters (yes I call him a marketer) and Seth Godin. I like this post because it relates to the best business book I have read this decade [...]
Filed under: Future, Management, Risk Management, Strategy | 1 Comment »
A few truisms about PRICE are in order:
Nobody likes to have to or indeed wants to buy the ‘cheapest’ – and for a wide range of products, consumers actively avoid the ‘cheapest’.
Continuous discounting has the effect of raising customer expectations for even bigger discounts in the future. (Weber’s law about perceptual thresholds apply.)
When given an [...]
Filed under: Customer Service, Finance, General, Marketing, Risk Management, Selling, Strategy | 1 Comment »
I have been silent for a wee while. Working hard at being busy is one reason. The other is that I have started another blog and that takes up some time. (The new blog is more technical/ functional, and arguably better for business. Contrarian is just for fun.)
So just for the hell of it, I [...]
Filed under: Risk Management | No Comments »
