1. Be Something. Everything = Nothing.
2. Be different. If you aren’t different to your competition, you are dead.
3. Be prepared to pay to acquire and to keep customers.
4. Honour thy customer. Customers owe you nothing. Their patronage is a privilege to earn.
5. Retail is not an ‘over the counter’ business only - not any [...]
Filed under: Branding, Management, Marketing, Retail Operations, Strategy | Tagged: Customer, Marketing | No Comments »
done
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Filed under: Marketing, Strategy, Words of Wisdom | No Comments »
Market segmentation is a very basic, core marketing activity. It is defined as an attempt to fit the product to the market.
Ensure meaningful market segmentation as follows:
The specific segment must be large enough
It must be possible to measure and compare segments with regard to marketing costs, sales figures and potential profit
Classify the total [...]
Filed under: Marketing, Strategy | Tagged: Market segment, Target market | No Comments »
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I am intrigued by the notion of having a vision. It seems to be universally admired and often the first (if not only) criterion mentioned when discussing leadership.
What is the difference between a vision and a dream? Vision and fantasy? Vision and a point of view?
But more importantly, what is the trick in [...]
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This is lifted directly from the great man’s very latest presentation.
I share because the only two marketers I concur with more than 90% of the time are Tom Peters (yes I call him a marketer) and Seth Godin. I like this post because it relates to the best business book I have read this decade [...]
Filed under: Future, Management, Risk Management, Strategy | 1 Comment »
Retail advertising is the poor cousin of marketing – and for good reason: most of the time it is bereft of good ideas, breaks the most basic tenets of good marketing and to top it all, is executed poorly. At the risk of offending someone important; I will defy any reader to distinguish between Harvey [...]
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I wrote earlier about channel integration, but I suspect eyes might’ve glazed over because ‘multi-channel’ retail just sounds so much like a buzzword that it does not even bear thinking about.
But there is a fundamental shift happening in terms of what is possible, and this shift is described by the ‘long tail’. Read the back [...]
Filed under: Future, Retail Operations, Strategy | Tagged: channels | No Comments »
Commentators often talk about the ‘2- percenters’ - that is doing those things that are tough, have a low probability of success and yet goes to show an attitude of perseverance and commitment to the small details other people will overlook. (It is often used as a sporting analogy to illustrate the point (for [...]
Filed under: Customer Service, Management, People, Selling, Strategy | No Comments »
Your comments appreciated
Filed under: Branding, Customer Service, Marketing, Strategy | No Comments »
This post about Wal-Mart changing its logo caught my eye.
The new logo will apparently show the company’s name in white letters on an orange background, followed by a small starburst. The new logo has no hyphen. (Seriously.)
For the record, these verbatim quotes from the article (in blue):
Why change?
“This logo update is simply a reflection of [...]
Filed under: Branding, Marketing, People, Retail Operations, Strategy | Tagged: Wal-Mart | No Comments »
