Earths Water makes premium water filters for better tasting tap water. Pour from the tap, not a plastic bottle.
Visit Earths WaterReimagining Retail for a Sustainable Future
Smart brands. Lasting impact. We build products that change the way people shop, live and care for the planet.
Work With Us
01 — What We Do
What We Do
Guided by our commitment to sustainability, we strive to set a new standard for eco-conscious retail, building and nurturing brands that reflect our vision for a cleaner, greener world.
Driving Sustainable Brand Growth
Our own products thrive in eco-conscious markets through our niche stores and in-house brands.
Sustainability-Led Approach
We provide forward-thinking strategies to scale our brands with a focus on people, planet, and profit.
Products Made to Last
Everyday products designed to replace single-use plastic and stay in use for years.
We Are a Movement Towards a Sustainable Future
Sustainability, innovation, and responsibility are woven into every facet of our operations, from the products and brands we create to the ways we interact with customers.
02 — Values
Our Core Values
Sustainability First
Every decision starts with its impact, from the materials we choose to the packaging we ship in and how long a product lasts.
Innovation With Integrity
We don’t just talk about change; we create it. Every product, every process, every solution is designed to last and waste less.
Transparency and Trust
No greenwashing here. What you see is what you get. We’re open about our practices and accountable for everything we do.
Purpose-Driven Impact
Every initiative and every brand we develop is chosen for one reason: to make a real, lasting difference in the world.
03 — Our Brands
Meet Our Core Brands
We are proud to lead brands that are changing the game in their own unique ways.
Earthware makes no-tox kitchen essentials, from pantry and food storage to lunch boxes and silicone bakeware. Less plastic in the kitchen, and pieces made to last.
Visit Earthware
Keeper Clean makes refillable hand soap and cleaning sets. Keep the bottle, drop in a pod, and refill.
Visit Keeper Clean
04 — Our Impact
Our Impact in Numbers
50%
50% reduction in plastic waste across all our brands in the past year
21M+
More than 21 million plastic bottles saved from landfills every year
80%
80% of our packaging is made from recyclable or compostable materials
1.8B
Over 1.8 billion grams of CO2 emissions prevented every year
05 — The Future
Looking Ahead
The future of retail is green, and we’re building it. With ambitious goals for the next decade, we aim to raise the standard for sustainability across the industry. We envision a world where every product, every choice, and every consumer interaction is an opportunity to make a positive environmental impact.
Let's Connect
We’re always excited to hear from you. Whether you have a question or just want to learn more about what we’re doing, drop us a line.
Get In Touch